COMPANY

I have to admit that I’ve been distracted in the past month.  With the stock markets plummeting, the turmoil in the US political scene, the devastating hurricanes, and the constant bantering of “experts” on the 24-hour news stations, it’s been hard to focus on our portable storage container business here in Central Texas.

Then, I bumped into Barry at my Rotary Club.  Barry has been a mentor to us at Falcon Storage pretty much since the beginning.  He’s a successful businessman with a strong altruistic streak.  He’s a marketing genius figuring out all kinds of ways to position our storage containers.  I guess he could see the angst in my eyes and in typical Barry fashion, he says with laser-like focus, “More successes are created in down markets than in good times.”  And boy, did that get me thinking.

In these turbulent times, the best thing we can do is to focus on those things that we can control - taking care of our customers, delivering our brand promise of “easy, friendly, and dependable”, building our Boxperts’ skills, honing our marketing messages, developing systems within our company, coming up with new and creative ways to customize shipping containers, and managing the bottom line.  All the other things in the world may affect us, but if we’re smart and focused, we will weather the storm… even better, we may come out stronger in the long run.

In the last week, I’ve chosen to “fast” from the news. You know what?  My optimism as an entrepreneur has begun to return.  My outlook has improved.  And most importantly, I’m focused.