http://www.falconstorage.com/blog Everything you wanted to know about portable storage, storage containers, container housing, and entrepreneurs. Thu, 18 Dec 2008 21:31:30 +0000 http://backend.userland.com/rss092 en We finally pulled the trigger and did it in December.  We decided to make the container home a reality and build out one of our storage containers into a living space.  Our Boxperts are affectionately calling this the "Show-Co" or Showcase Container. Brian and I spent countless hours at IKEA (because ... http://www.falconstorage.com/blog/2008/12/the-show-co/ Back in August, I wrote about our tagline, "It's a box... you put stuff in it!" and promised that I'd write about the "creative process" on how we came up with it.  Well, here goes. It was the first summer that we were in business. We were still working out of ... http://www.falconstorage.com/blog/2008/11/the-truth-about-taglines-part-2/ I have to admit that I've been distracted in the past month.  With the stock markets plummeting, the turmoil in the US political scene, the devastating hurricanes, and the constant bantering of "experts" on the 24-hour news stations, it's been hard to focus on our portable storage container business here ... http://www.falconstorage.com/blog/2008/10/the-entrepreneur-in-these-turbulent-times/ When I got married a few years ago, we made our typical vows but my bride also made me promise that we would never live in a portable storage container.  That was tough.  I mean, come on, they're sturdy, cheap, and spacious - 320 sq. ft. in a 40' shipping ... http://www.falconstorage.com/blog/2008/09/your-dream-home-in-a-box/ Jen and I took a trip up to the Pacific Northwest last week. Living in Austin, you see shipping containers primarily in transit - either on trains or being hauled by trucks. When you visit port cities like Vancouver or Seattle, you see these massive container ships coming into port, ... http://www.falconstorage.com/blog/2008/09/recycling-shipping-containers/ A company's tagline can be one of its most effective marketing tools. Sometimes I believe that people remember our tagline, "It's a box... you put stuff in it!", more than they remember our company name.  My buddy, Doug, won't even say hello to me anymore. He'll just look at me ... http://www.falconstorage.com/blog/2008/08/the-truth-about-taglines-part-1/ When we started this business back in 2003, we were on the rebound of all this high tech stuff that we had done out in Silicon Valley. We wanted to go into a business that had relatively low technology risk. We wanted something simple. Heck, even our tagline "It's a ... http://www.falconstorage.com/blog/2008/07/innovation/ Welcome to Falcon Storage. We're just getting started with this blog. In fact, this is our first post. We'll be back with more to say soon. http://www.falconstorage.com/blog/2008/07/first-post/